Programmatic SEO Course: Learn pSEO with Real-World Examples

Choose your programmatic SEO adventure...

Looking to learn more about programmatic SEO and if it can help you?

Pick a path to follow and see where it leads!

Programmatic SEO is a great way to add topical relevance to your blog!

Chances are, you're using WordPress for your blog.

Lucky for you, we have case studies on exactly how to create programmatic SEO sections in a WordPress site - whether it's a new site or adding to your existing blog.

You'll learn what the best WordPress plugins are for creating a lot of posts at scale (which is awesome for your topical relevancy, btw) and ways to enhance your layout and internal links with blocks.

But, but, I'm not using WordPress...

That's cool. We have basic examples of how to whip up a programmatic site using Webflow and Wix too and you can learn the techniques to apply to your own CMS too.

Low code? No code? No problem!

function pseo_shortcode() {
    return 'Programmatic SEO is awesome';
}
add_shortcode('pseo', 'pseo_shortcode');

Spinning up a WordPress site is mostly no, or low, code - but there are some examples of how you can use a sprinkle of code here and there to make things easier.

Totally optional, but you'll soon learn that with ChatGPT and other tools now available, it's easier than ever to get creative!

Everything is explained as we're building the case studies together.

Take the bits you want to apply to your own thing, ignore the bits you don't - that's the best way to learn this stuff, IMO.

But isn't WordPress slow with lots of posts?!

It can be, yes.

But there are ways to make it work - even at ridiculous scale (I'm talking 20k+ posts!).

For example:

Keep your clusters tight! Not every programmatic SEO site needs to be thousands of pages. With the right data, you can get hyper-focused and create a lot less pages while maintaining the super high quality that will give you that sweet, sweet, topical authority.
To make cash, you need to cache. Caching plugins for WordPress are very good these days. Personally, I use Cloudflare and their Cache Everything option alongside WP Rocket but you can use whatever floats your boat.
Stop installing all the plugins! Do you really need to install that plugin to add one block to the editor that you know is only gonna be used on one post? Probably not ;)

We'll cover all of this and more inside the courses but, rest assured, you can build some b-e-a-utiful programmatic SEO sites in WordPress.

Take a look at this programmatic SEO WordPress site

One of the case study sites for this programmatic SEO course was built as an example, but it's starting to gain traction.

This is the power of programmatic SEO.

You'll learn how to do this yourself inside the course.

You've reached the end of this trail, my intrepid explorer!

Choose a new path, or sign up now to learn more by building things...

Continue your journey of programmatic SEO discovery

Buy now →

Choose a new adventure

As a developer, you have the "programmatic" part - you just need the SEO...

Learn fundamental SEO and you'll be unstoppable!

$ composer install pseo_

Your dev skills are a superpower when it's come to programmatic SEO. If you can combine them with the basics of SEO the world is your oyster. _

[?] What would you like to learn?_

[1] Keyword research_

[2] Finding data_

[3] Creating content_

Chances are you already know the basics of doing programmatic SEO using code. A good framework like Laravel or Django will give you everything you need:

Lots o' data! There's no need to be importing CSVs into WordPress when you can hook your code up to Postgres or MySQL. Creating new sections is limited only by your SQL queries!
Route your traffic. Create your URLs with /weather-in-{city}/ route parameters and then use the variable in your controllers and templates.
Advanced templating. Whether you use Twig, Jinja, Nunjucks or any other randomly named templating framework - you can create advanced loops, conditional content, and content includes to build truly impressive templates.

What about the "SEO" part?

That's where this programmatic SEO course can help you.

We'll cover the SEO "tricks"^* you might not know to launch your programmatic SEO site properly.

^*(that are not really tricks they are just basic fundamentals that if you do them right will get you 90% of the way)

The core of this will be:

Keyword research. Learn how to find keywords that have repeatable patterns that we can use as routes in our framework. We can then check the SERPs to see if we stand a chance of ranking for them.
Finding data to use. There's lots of data available for free, and you're a dev so you can also scrape public information too! This can be automated, one-time, or whatever the project needs.
Creating content. SEO-friendly content is pretty easy. Make it useful, readable, give examples and use your experience. With data, we can provide tables and charts that can get those delicious links that Google say you don't need but you really do.
Indexing your content. Visitors can't land on your site if the pages aren't in Google, so we need to figure out how to do that at scale. Spoiler alert: it can be tricky and Google sucks (but there are some ways to index as many pages as possible!).

And that's it. Programmatic SEO is still mostly SEO. Nail that, then go and build something awesome.

You can also learn how to code using AI with my courses on Playbooks.

You've reached the end of this trail, my intrepid explorer!

Choose a new path, or sign up now to learn more by building things...

Continue your journey of programmatic SEO discovery

Buy now →

Choose a new adventure

Ah, you're looking to improve the bottom line with some programmatic SEO, huh?

Scale content (and dollars) to 10x your business.

Okay, let's get down to brass tacks.

You run a SaaS or an ecommerce brand and you're looking to scale your business by using programmatic SEO.

Maybe you've already got a team of developers and you're looking to get them up to speed on SEO.

Bottom line: you want a return on investment.

Programmatic SEO is a fantastic option for this. For a few reasons:

It's scalable! Using just one data source, you can add 100, 1,000 or even 10,000+ pieces of content to your site. Find the topics your customers are talking about and create content around them.
Less maintainence needed. You have a data source and a template that creates the content. Updates to every page built this way is made in just two places - the data source, and the template. Much more maintainable than 1,000 blog posts.
Section-specific CTAs. Let's say you're a coffee brand and built a section around how much caffeine is in certain competitor brands. With programmatic SEO it's a cinch to have a specific call-to-action here. Looking for a caffeine punch in the face that is 27% more potent than Starbucks? You got it!
Grow that list! Every biz owner worth their salt wants an email list to reach potential and existing customers. For every $1 you spend on email marketing, your ROI is about $36. Do you want a 3,500% ROI? Then combine programmatic SEO with conversion rate optimization to scale your list (and your bank balance).

Anything else I need to know?

From the biz dev side of things, not really.

To put it simply: programmatic SEO lets you publish a lot of content quickly and can help you to increase your "topical authority".

That's just a fancy way of saying that it helps Google to better understand what your site is about so that it can better rank for related keywords.

Depending on your business, you can use programmatic SEO in a blog platform like WordPress, or work with a developer and a custom framework.

Site 1 Site 2 Site 3 Site 4 Site 5 Site 6

How much traffic can you get?

Programmatic SEO is a pretty good traffic acquisition strategy.

On the left, you can take a look at the metrics from a few of the sites I've built using the tactics and strategies in this course.

You've reached the end of this trail, my intrepid explorer!

Choose a new path, or sign up now to learn more by building things...

Continue your journey of programmatic SEO discovery

Buy now →

Choose a new adventure

Hey, I'm Ian Nuttall - creator of this little programmatic SEO course...

I've been building websites powered by programmatic SEO since about 2015, and in the last few years have created a portfolio of sites that generate 3m+ page views per month.

I also sold one for ~$500,000 in early 2023.

$ find twitter

→@iannuttall

$ find personal-site

→ian.is

$ find newsletter

→opportunities

The programmatic SEO wall of love

None of the testimonials on this page were paid for or coerced in any way.

If you want to feature here too, tweet me. Or else! 👊

Zak Kann

Ian is the GOAT of pSEO; DROP TABLE wp_users

Ankit Rana

Ian is no bs and downright business.

I’ve been intrigued by dynamic/programmatic sites and his contents as well as his PSEO course provided strategic overview as well as implementation.

P.S. he replies to his emails and is open to questions. Highly Recommended.

Raj Jha

Ian's threads are the gateway drug to programmatic SEO.

Shawna Newman

I'd never tried pSEO until this course and Ian made the whole process super easy to understand for a non-coder like myself. It gave me lots of ideas on how to grow my portfolio.

Stuart A

Ian thanks for your advice and your no nonsense and honest but humorous approach.

Appreciate how you’ve helped me in my own pSEO journey.

Steven Hulzinga

As a person with no programming background, I've been looking for information about pSEO suited to my needs.

But good content has been hard to find, until I found Ian through Twitter.

He's a disrupting force and clearly knows what he is talking about.

Jake Sheridan

When it comes to building humble internet businesses, Ian is:

a legit tech biz builder in {city}
a sharer of non-BS marketing tips in {country}
{best} at finding datasets for SEO
a good dude in {%%2023%%}

Allison Seboldt

Ian is hands down the most successful person at pSEO I’ve ever known.

He’s a builder, which means you’re learning from someone with tons of experience, as well as success. The best kind of person to learn from!

Ian Wright

Ian is great because he spells Ian the correct way, not like those other Iains.

Niche Site Lady

I wanted to add a programmatic section to my site, but not knowing how to code was a massive barrier!

Rather than hiring a developer, I bought Practical Programmatic and within an hour I knew exactly how to do it!

I found Ian’s video lessons to be really easy to follow, with everything I needed and more.

Sunil

Ian has shared the most simple and creative approach for building programmatic sites. He is one of the few people in the SEO industry who truly inspires me.

I have purchased every digital product of his, and I can say they all are worth it.