Programmatic SEO Examples

These programmatic SEO examples will help you understand what it takes to implement a successful pSEO strategy and how to apply these lessons to your own website.

On this page you will find a huge list of 20 programmatic SEO examples and case studies that will give you real-world applications of how each company is using programmatic SEO.

Fun fact - this entire section was built using programmatic SEO and this Google Sheet.

Kapwing

Kapwing mostly targets creators and gamers, and they are doing an outstanding job with that. They have implemented a solid pSEO strategy.

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Canva

Canva generates beyond 100 million organic traffic every month and there are a lot of things to learn from them.

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MentorCruise

MentorCruise is a growing mentoring and coaching platform that has used pSEO to create separate pages for each category.

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Payscale

Much like G2, Payscale manages to showcase a lot of data in a beautiful and meaningful format by using programmatic SEO.

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Wise

Wise has created 1000s of pages for people who search for SWIFT numbers & other similar things about banks. And tries to make them start using Wise.

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Zapier

Learn how Zapier is able to generate 2.6 million monthly organic traffic by using the techniques of programmatic SEO.

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VEED

Learn how VEED is able to generate 3.5 million monthly organic traffic by using the techniques of programmatic SEO.

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Enhancv

Enhancv has done a great job targeting keywords that their potential users search for and generating ~100k organic traffic every single month.

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Tripadvisor

Tripadvisor generates well over 226 million organic traffic every month and has beyond 75 million pages indexed in Google.

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Failory

Failory is probably the most talked about programmatic SEO example, learn how they generate more than 100k monthly organic traffic.

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Airtable

Airtable did a great job by programmatically creating 1000s of high-quality pages targeting templates-related and other keywords.

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G2

If you’re researching software, it’s nearly impossible to not come across G2’s website, which receives well over 6 million organic monthly visitors.

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moveBuddha

You will be super impressed by the quality of their programmatically generated pages – they are super detailed and customized for each location.

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Nomadlist

The greatest website for all the digital nomads out there and a great example of pSEO with over 24000 pages indexed in Google.

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in2013dollars

The programmatically generated pages might look like simple blog posts, but they are remarkable with embedded charts and tables. A lot to learn from.

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Product Hunt

Product Hunt is a well-known site among the creator community, but well-known enough for its excellent programmatic SEO implementation.

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Retool

Retool gets around 100k monthly organic traffic through programmatically generated pages, learn how and what it does.

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Make

Make (formerly Integromat) has thousands of different apps integration pages, much like Zapier. There is a lot to learn from their pSEO strategy.

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DelightChat

DelightChat smartly targets its potential customers by creating separate pages for Shopify apps of different categories that it supports.

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Calendly

Calendly receives 1.1 million monthly organic traffic by programmatically creating separate pages for different programs, apps, and tools it supports.

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