Playbooks is now part of Practical Programmatic 🎉
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The complete programmatic SEO course to scale your business

Learn (and actually apply) the SEO skills you need to scale your business with practical lessons in programmatic SEO, AI content, coding with AI and more — even if you've never written a line of code in your life.

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{product} vs {competitor}

Keyword research

Good SEO always starts with keyword research. And pSEO is no different. You'll learn how to combine broad head terms with specific modifiers to find repeatable patterns perfect for programmatic SEO.

city image location contact price
New York central-park.jpg Manhattan, NY (212) 555-0123 $299
Los Angeles venice-beach.jpg Santa Monica, LA (310) 555-0123 $249
Miami south-beach.jpg Miami Beach, FL (786) 555-0123 $279
Chicago millennium-park.jpg Loop, Chicago (312) 555-0123 $229
Houston memorial-park.jpg Memorial, Houston (713) 555-0123 $199
Phoenix desert-view.jpg Scottsdale, AZ (480) 555-0123 $189
Seattle space-needle.jpg Downtown, Seattle (206) 555-0123 $259

Finding the right data

Unique data is the best way to build programmatic SEO templates that work. You can find public data, scrape it, build your own, or use a combo of all three to be truly unique.

Template Builder
Page Title
Pool cleaning in {location}
Text Block

Crafting your templates

You should spend as much time on your templates as you did on your data. A template that changes with the data & shows the most useful content to your users is what you want.

Automation Workflow
1
Template
pSEO tool alternatives 34 blocks
2
Data Source
pseo-alternatives.csv 1,092 columns, 14 rows
3
Settings
Default settings Draft

Automation workflows

To put it all together, you'll learn how to build automation programs that take your data and templates and turn them into a series of high-quality blog posts or landing pages.

URL Inspection
practicalprogrammatic.com/blog/wp-all-import-alternatives
URL is not on Google
This page is not indexed. Pages that aren't indexed can't be served on Google.

Indexing your content

You can't rank for your keywords if the search engines don't know about your content! This course will teach you the technical SEO & tips to make sure your pages are indexed and ranked.

"I wanted to add a programmatic section to my site, but not knowing how to code was a massive barrier. Rather than hiring a developer, I bought Practical Programmatic and within an hour I knew exactly how to do it!"

Niche Site Lady
Niche Site Lady Earned $2m+ from blogging

Ian is the GOAT of pSEO.

Zak Kann
Zak Kann SaaS Founder

Programmatic SEO for performance

Grow your bottom line

Inbound content marketing is one of the best ways to grow your revenue. Programmatic SEO is like the rocket fuel that can scale it to reach as many potential customers as possible.

From top of the funnel keywords like Best {product} for {use} to bottom of the funnel keywords like {product} vs {competitor}, you can use pSEO as part of a scalable and repeatable strategy for product growth.

With the skills you'll learn in this course, you can apply programmatic SEO to your | and start scaling your traffic (but also, more importantly, your revenue).

Revenue growth

$$$ Traffic pSEO launch

*note: this example is just to illustrate how pSEO can grow revenue, but it is based on real site data

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What people are saying about the course

If you're into pSEO, be sure to connect with Ian - he's the top dog in the pSEO game!

Shaikat Ray
Shaikat Ray SEO Expert

Ian is hands down the most successful person at pSEO I've ever known.

Allison Seboldt
Allison Seboldt Software Developer

Ian's threads are the gateway drug to programmatic SEO.

Raj Jha
Raj Jha Founder

"You're full of actual, actionable advice on both an idea and technical level. I have a virtual sticky note full of pSEO tactics and strategies from you."

Justin Charnell
Justin Charnell Digital Marketer

"I didn't know what Programmatic SEO was before Ian. Now I have 18 million pages submitted to Google. Great guy and great content."

Jordan Hansen
Jordan Hansen SaaS Founder

"I'd never tried pSEO until this course and Ian made the whole process super easy to understand for a non-coder like myself. It gave me lots of ideas on how to grow my portfolio."

Shawna Newman
Shawna Newman SEO Expert

Frequently asked questions

Find out if this is the right pSEO course for you

Programmatic SEO is a strategy that uses automated processes to create and optimize content at scale. Instead of writing pages one by one, you'll learn how to build scalable systems that can generate thousands of high-quality, targeted pages that actually rank.

No, this course is designed for people with no coding experience, making it accessible for everyone. You'll learn both no-code approaches using existing tools and how to use AI as your coding copilot if you want to build custom solutions.

The course covers keyword research, data gathering, template crafting, automation workflows, and indexing content. You'll get hands-on experience with real examples and learn how to build systems that can scale from hundreds to millions of pages while maintaining quality.

You can find unique data by using public datasets, scraping data from websites, or creating your own datasets. The course shows you practical ways to combine different data sources and create truly unique content that stands out from your competitors.

Templates are structured formats that display content dynamically based on the data you provide, helping to create useful pages. You'll learn how to craft templates that adapt to your data while maintaining high quality and relevance for both users and search engines.

Keyword research helps identify the terms people are searching for, which is crucial for creating relevant content that ranks well. You'll learn how to find scalable keyword patterns and combine broad terms with specific modifiers to create content opportunities that drive real traffic.

The course teaches technical SEO practices to help your pages get indexed and ranked effectively by search engines. You'll learn practical strategies for sitemap generation, internal linking, and working with robots.txt to help search engines discover and index your content efficiently.

Common issues include slow crawl speeds, duplicate content, and keyword cannibalization. The course provides guidance on fixing these problems and shows you how to build robust systems that avoid these pitfalls from the start, saving you time and headaches later.

Yes, programmatic SEO can increase traffic and revenue by optimizing your content strategy to reach more potential customers. Whether you're targeting top-of-funnel keywords or bottom-of-funnel comparisons, you'll learn how to build scalable systems that drive both traffic and conversions.

$197 for a one-time payment which gives you lifetime access to the course materials. This includes all future updates and access to the growing library of programmatic SEO and AI courses.

The course is a digital product and refunds are not available. However, if you are not satisfied with the content, you can contact me and I will do my best to help you.

Grow your business with programmatic SEO

Practical Programmatic is a no fluff course that will not only teach you the SEO skills you need, but also shows you how to apply them to grow your internet business.

$197
one-time payment

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