Find out how much traffic websites get
Website traffic shows how many people visit a site each month. Our tool helps you check traffic for any website, letting you track growth over time and see how sites attract visitors through search.
Why checking website traffic matters
Traffic numbers tell an important story about a website's success. When more people visit your site, you have more chances to make sales, build an audience, or share your message. By tracking traffic over months and years, you can spot trends and see if your marketing efforts work.
But raw traffic numbers only tell part of the story. A website might get thousands of visitors but make few sales if those visitors aren't interested in what's being offered. That's why smart website owners look at traffic alongside other important metrics like where visitors come from and what they do on the site.
Understanding traffic estimates
Our tool shows estimated traffic based on search rankings and keyword data. Like all third-party estimates, these numbers aren't exact - they give you a general idea rather than precise visitor counts. Only a site's own analytics can show true visitor numbers.
Think of traffic estimates like weather forecasts - they help you plan and spot trends, but might not match reality perfectly. Use them to:
- See if traffic grows or shrinks over time
- Compare sites against each other
- Find successful competitors in your field
- Spot seasonal trends
- Track SEO campaign results
Looking beyond the numbers
High traffic doesn't always mean success. A local business might make more money from 100 nearby visitors than 10,000 visitors from across the world. When checking traffic, consider:
- Where visitors come from
- Which keywords bring traffic
- How long people stay on the site
- Whether visitors take action (buying, signing up, etc.)
- If traffic matches your target audience
Monthly vs yearly patterns
Our tool shows both current traffic and historical data. This helps you:
- See traffic changes each month
- Find seasonal patterns
- Track long-term growth
- Spot sudden changes
- Compare year-over-year performance
The historical view matters because traffic often changes with seasons. A gardening site might see huge traffic in spring but less in winter. Looking at yearly patterns helps you set realistic expectations.
Understanding organic traffic
Search traffic (also called organic traffic) comes from people finding your site through search engines. This traffic is valuable because:
- It's free - you don't pay for each visitor
- People actively look for what you offer
- It can last for months or years
- It often brings highly interested visitors
- It grows naturally over time
Our tool focuses on organic search traffic because it shows how well a site ranks and attracts interested visitors.
Using traffic data wisely
Traffic numbers help guide decisions but shouldn't rule them. Use traffic data to:
- See if SEO efforts work
- Find content topics that attract visitors
- Spot technical problems that hurt traffic
- Track recovery after site changes
- Guide content planning
Frequently asked questions
How accurate are traffic estimates?
Third-party tools can only estimate traffic based on available data. Real numbers might be higher or lower. Use these estimates to spot trends and compare sites rather than for exact visitor counts.
Why do traffic numbers change so much?
Traffic changes happen for many reasons:
- Seasonal interest changes
- Google algorithm updates
- New content being added
- Technical website changes
- Competition getting stronger or weaker
Should I worry if traffic drops?
Not always. Short-term drops often happen and might not mean anything serious. Look for patterns over months rather than daily or weekly changes. If traffic stays down for several months, then it's worth investigating.
How can I get more accurate numbers?
The most accurate traffic data comes from:
- Google Analytics on your own site
- Server logs showing actual visits
- Conversion and sales data
- Heat mapping tools
- User session recordings
What's a good amount of traffic?
It depends entirely on your goals. A local restaurant might do great with 1,000 monthly visitors, while a news site needs millions. Focus on whether your traffic:
- Matches your target audience
- Takes desired actions
- Grows over time
- Converts to customers or subscribers
How often should I check traffic?
Monthly checks usually work best. This gives enough time to spot real trends while catching problems early. Save detailed data so you can compare years and seasons.
Why does my analytics show different numbers?
Several reasons:
- Our tool estimates while analytics shows real visits
- Different ways of counting visitors
- Filtering of bot traffic
- Various tracking methods
- Time period differences
Can competitors see my traffic?
They can see estimates like these, but not your actual analytics data. Only people with access to your analytics or server can see real traffic numbers.