Create schema markup for better search results
When Google shows your pages in search results, it needs to understand what your content means. Schema markup helps search engines understand your content better, leading to richer search results that attract more clicks.
What is schema markup
Schema markup is code you add to your website that tells search engines exactly what your content means. It's like giving Google a cheat sheet that says "this is a recipe" or "this is a job posting" instead of making it guess.
Our tool creates this code in JSON-LD format - the method Google recommends. JSON-LD is easier to add to your pages than other formats because it's just one block of code you can put anywhere in your HTML.
Adding schema markup can get you special features in search results like:
- Star ratings for products and recipes
- FAQ dropdowns right in the results
- Price tags for products
- Cooking times for recipes
- Dates and locations for events
Why schema markup helps your SEO
Search engines reward websites that make their content clear and easy to understand. When you add schema markup:
Your pages can show extra information in search results, making them stand out from competitors. A recipe with a star rating and cooking time gets more attention than a plain text result.
Google better understands what your pages are about, which helps it show them for the right searches. If you mark up a job posting properly, it's more likely to appear when people look for jobs.
Schema types our tool generates
Articles and blog posts
Perfect for news sites and blogs. Our article schema supports:
- Three types: regular Article, NewsArticle for journalism, and BlogPosting for blogs
- Headlines, names, and descriptions that catch attention
- Multiple images to show your content at its best
- Author details, whether it's a person or organization
- Publisher information including logos
- Publication dates and when content was last updated
Breadcrumbs
Makes your site structure clear to search engines with:
- Clear navigation paths showing how pages connect
- Names and URLs for each navigation step
- Easy adding and removing of navigation items
- Perfect structure for site navigation display in search results
Events
Helps events stand out in search with:
- Full event details including names, descriptions, and images
- Support for online, offline, and hybrid events
- Both virtual and physical location information
- Status updates (scheduled, postponed, cancelled)
- Details about performers, whether individuals or groups
- Complete ticket information with prices and availability
- Precise date and time management
FAQs
Makes your frequently asked questions searchable:
- Add as many questions and answers as you need
- Perfect formatting for FAQ pages
- Works great for knowledge bases
- Questions can appear right in search results
How-to guides
Turn instructions into rich search results with:
- Clear step-by-step instructions
- Time estimates for completion
- Cost estimates in any currency
- Lists of needed supplies
- Required tools lists
- Detailed steps with images and links
Job postings
Get your jobs into Google's job search with:
- Complete job descriptions
- Different employment types (full-time, part-time, etc.)
- Salary ranges with currency support
- Remote work information
- Location requirements
- Required qualifications and skills
- Application deadlines
- Company details
Local business
Essential for any physical business location:
- Choose from many business types and subcategories
- All contact information
- Complete address details
- Map coordinates
- Business hours for each day
- Price range indicators
- Business descriptions and photos
Organizations
Perfect for company pages with:
- Multiple organization types to choose from
- Links to all social media profiles
- Contact points in different languages
- Service area information
- Various contact methods
- Logo and brand images
- Different company names or brands
People
Great for personal profiles with:
- Basic personal information
- All contact details
- Social media accounts
- Work history
- Address information
- Birth details if needed
- Personal characteristics
Products
Make your products stand out with:
- Detailed product information and images
- Brand details
- Product codes (SKU, GTIN, MPN)
- Current pricing and stock status
- Time-limited offers
- Overall ratings
- Customer reviews
- Complete review management
Recipes
Turn recipes into rich search results with:
- Multiple recipe images
- Prep and cooking times
- Nutritional details
- Full ingredient lists
- Step-by-step cooking instructions
- Recipe categories
- Serving sizes
- User ratings and reviews
- Recipe videos if available
Videos
Help your videos appear in search with:
- Complete video information
- Multiple thumbnail options
- Both content and embed URLs
- Video length and timing
- Publisher information
- Upload dates and expiration
How JSON-LD works
JSON-LD is Google's preferred format for schema markup because it's clean and separate from your HTML. Instead of mixing markup with your content, JSON-LD sits in its own script tag. This means:
- Easier to add and update
- Less chance of breaking your page layout
- Cleaner code that's easier to manage
- Better performance than other formats
Our tool automatically:
- Creates properly formatted JSON-LD code
- Validates all URLs and emails
- Lets you add or remove fields as needed
- Removes empty values to keep code clean
- Includes all required fields for each schema type
How to use schema markup
- Pick the right schema type for your content
- Fill in the details our tool asks for
- Copy the generated JSON-LD code
- Add it to your webpage's HTML
- Test it using Google's Rich Results Test
Our tool follows the official Schema.org guidelines and creates JSON-LD code that works on any website platform.
Testing your schema markup
Always test your schema after adding it. Use these free tools:
- Google's Rich Results Test - Shows how your page might look in search
- Schema Markup Validator - Checks for technical errors
Best practices
Keep your schema markup up to date. If you change prices, dates, or other details on your page, update the schema too.
Use specific schema types when possible. If you're marking up a news article, use NewsArticle instead of just Article. This gives search engines more precise information.
Fill in optional fields when you can. The more information you provide, the better search engines understand your content.
Don't mark up content that visitors can't see. Your schema should match what's visible on your page.
Common schema mistakes to avoid
- Using the wrong schema type for your content
- Marking up content that isn't on the page
- Forgetting to update schema when page content changes
- Missing required fields
- Using incorrect date formats
Our tool helps prevent these mistakes by showing exactly what information each schema type needs and formatting everything correctly in clean, valid JSON-LD code.