Calendly: Programmatic SEO Case Study
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
Calendly has programmatically generated separate pages for all the platforms, apps, and tools that it supports. For example, if you're searching for Calendly integration with Outlook then they already have a page where everything is explained in detail. How convenient!
Calendly Overview
Calendly is a software company that offers a business communication platform for teams to schedule, prepare and follow up on external meetings. The platform make scheduling meetings easy and efficient by eliminating the need for back-and-forth emails, and providing an easy-to-use interface for scheduling, rescheduling and canceling meetings. Calendly also provides a variety of features such as team scheduling, calendar integrations, and a customizable form to collect additional information from attendees.
Calendly has implemented the techniques of programmatic SEO in the following area(s).
1. Scheduling integration
In this area, Calendly targets {software} scheduling integration which is informational and commercial in nature.
The programmatic pages generated under "scheduling integration" would be considered landing page type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Salesforce schedulling integration | 509 |
| Zoom schedulling integration | 462 |
| Outlook schedulling integration | 241 |
Scheduling integration Data Points
A few data points that Calendly uses on these programmatically generated pages are:
- A title in the form of Calendly + {app}
- Clear call to action buttons
- A detailed overview of the page
- A list of features and benefits
- Types of integrations possible
And that is how Calendly uses programmatic pages to generate 1.1 million organic traffic every single month.