moveBuddha: Programmatic SEO Case Study
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
You will be super impressed by the quality of their programmatically generated pages - they are super detailed and customized for each location. And that's the secret of consistently receiving more than 60k monthly organic traffic with high transactional intent.
moveBuddha Overview
MoveBuddha is a website that helps individuals and businesses compare and book moving services. It provides a platform for users to get quotes from multiple moving companies, read reviews and compare prices. It also offers helpful moving guides and resources to make the moving process more efficient and stress-free.
moveBuddha has implemented the techniques of programmatic SEO in the following area(s).
1. Popular routes
In this area, moveBuddha targets {place 1} to {place 2} which is informational and transactional in nature.
The programmatic pages generated under "popular routes" would be considered blog post type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| North Carolina to Tennessee | 595 |
| North Carolina to Nashville, TN | 316 |
| California to Texas | 265 |
Popular routes Data Points
A few data points that moveBuddha uses on these programmatically generated pages are:
- A descriptive title of the page
- A quick answer section showing cost estimates
- A detailed table showing cost estimates
- Some frequently asked questions
- "Get a quote" CTAs from some moving companies
2. Best moving companies
In this area, moveBuddha targets best moving companies in {location} which is transactional in nature.
The programmatic pages generated under "best moving companies" would be considered blog post type.
Now we can check out some example pages in this area, and how much organic traffic they get every month:
| Example page | Monthly organic traffic |
|---|---|
| Best movers in San Francisco | 54 |
| Best movers in Chicago | 44 |
| Best overs in Las Vegas | 44 |
Best moving companies Data Points
A few data points that moveBuddha uses on these programmatically generated pages are:
- A descriptive title
- Names of all listed companies
- Ratings of all listed companies
- "Get a quote" CTAs for all companies
- Some general information and FAQs about moving
And that is how moveBuddha uses programmatic pages to generate 63k organic traffic every single month.