MentorCruise: Programmatic SEO Case Study
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
Just like social media platforms like LinkedIn and Twitter, MentorCruise has created profile pages for all individuals as well as separate collection pages for all categories in which people search for mentors and coaches. The receives ~30k monthly organic traffic, but it's growing fast.
MentorCruise Overview
MentorCruise is an online platform that connects individuals with highly-vetted mentors and industry professionals to help them advance their careers. The platform aims to make mentoring easier, fairer and more effective by providing a transparent and accessible way for people to find and connect with mentors.
MentorCruise has implemented the techniques of programmatic SEO in the following area(s).
1. Find mentor and mentoring
In this area, MentorCruise targets find a {niche} mentor and mentoring which is informational and commercial in nature.
The programmatic pages generated under "find mentor and mentoring" would be considered landing page type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Find a Startup mentor and mentoring | 69 |
| Find a Engineering mentor and mentoring | 63 |
| Find a UX Design mentor and mentoring | 51 |
Find mentor and mentoring Data Points
A few data points that MentorCruise uses on these programmatically generated pages are:
- A title and description of the page
- A very clear looking CTA button
- A section showing popular people in the category
- List of all the mentors available in the category
- Names, descriptions, experience, country, contact details, and clear CTA buttons for all mentors in the list
2. Find coach and coaching
In this area, MentorCruise targets Find a {niche} coach and coaching which is informational and commercial in nature.
The programmatic pages generated under "find coach and coaching" would be considered landing page type.
Now we can check out some example pages in this area, and how much organic traffic they get every month:
| Example page | Monthly organic traffic |
|---|---|
| Find a Digital Marketing coach and coaching | 68 |
| Find a Startup coach and coaching | 59 |
| Find a Software Engineering coach and coaching | 49 |
Find coach and coaching Data Points
A few data points that MentorCruise uses on these programmatically generated pages are:
- A title and description for coaching in the category
- A very clear CTA button
- Section showing popular coaches in the category
- List of all the coaches available in the category
- Names, description, contact details, experience, location, and a clear CTA for all people in the list
3. Mentor profile
In this area, MentorCruise targets {mentor name} {skill} mentor which is informational and transactional in nature.
The programmatic pages generated under "mentor profile" would be considered landing page type.
Finally, lets dive into the example pages in this area, to see how much traffic they get for this section:
| Example page | Monthly organic traffic |
|---|---|
| Kamal S Flutter Mentor | 41 |
| Kerwell Liao UX Research Mentor | 35 |
| Greg Mitten Java Mentor | 33 |
Mentor profile Data Points
A few data points that MentorCruise uses on these programmatically generated pages are:
- Name and short bio of the mentor
- A profile photo along with basic information like country and skills
- Monthly price of the mentor with a clear CTA button
- A detailed about section
- A section showing reviews/ratings and other similar mentors
And that is how MentorCruise uses programmatic pages to generate 33.2k organic traffic every single month.