Nomadlist: Programmatic SEO Case Study
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
If you like traveling as a digital nomad, Nomadlist is one of the most useful websites on the internet. It has everything that you would want to know about a place to visit/stay. And it's entirely a programmatically generated website. There are more than 24,000 pages indexed in Google that you can learn a lot from.
Nomadlist Overview
NomadList is a website that helps digital nomads find the best places to live and work remotely by providing data on cost of living, internet speed, weather, and other metrics. The company aims to assist remote workers and startups that work remotely in finding the best locations to live and work based on their needs and preferences.
Nomadlist has implemented the techniques of programmatic SEO in the following area(s).
1. Cost of Living
In this area, Nomadlist targets cost of living in {place} which is informational in nature.
The programmatic pages generated under "cost of living" would be considered landing page type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Cost of Living in Mexico City | 127 |
| Cost of Living in Buenos Aires | 84 |
| Cost of Living in Lisbon | 83 |
Cost of Living Data Points
A few data points that Nomadlist uses on these programmatically generated pages are:
- A descriptive title of the page
- Crystal clear call to action buttons
- An image as of the location as the hero section background
- Cost of living data for different categories
- Hotel, food, and other items cost data
2. Best Places to Live
In this area, Nomadlist targets best places to live in {location} which is informational in nature.
The programmatic pages generated under "best places to live" would be considered landing page type.
Now we can check out some example pages in this area, and how much organic traffic they get every month:
| Example page | Monthly organic traffic |
|---|---|
| Best Places to Live in Europe | 198 |
| Best Places to Live in Africa | 116 |
| Best Places to Live in North America | 112 |
Best Places to Live Data Points
A few data points that Nomadlist uses on these programmatically generated pages are:
- A title descriptive of the topic
- A detailed description of the place
- Photos of all listed places
- Names, internet speed, temperature, and other information about all places
- Cost of living of all listed places
And that is how Nomadlist uses programmatic pages to generate 50k organic traffic every single month.