in2013dollars: Programmatic SEO Case Study
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
In2013Dollar has to be the best programmatic SEO example ever. It has simple blog-post style pages but they are super interactive due to embedded charts and tables. The website is created by a data expert engineer Ian Webster and he has done a great job.
in2013dollars Overview
In2013dollars is an inflation calculator website that uses official data from the US Consumer Price Index and breaks down inflation by spending category. It allows users to enter any year since 1635 to adjust for inflation and measure changes in purchasing power.
in2013dollars has implemented the techniques of programmatic SEO in the following area(s).
1. Inflation Calculator
In this area, in2013dollars targets Value of {amount} from {past year} to {current year} which is informational in nature.
The programmatic pages generated under "inflation calculator" would be considered blog post type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Value of $1 from 2020 to 2023 | 1.5k |
| Value of $1 from 2019 to 2023 | 1.4k |
| Value of $1 from 1980 to 2023 | 1.3k |
Inflation Calculator Data Points
A few data points that in2013dollars uses on these programmatically generated pages are:
- A title and a quick answer for the question
- Detailed blog post type description of the topic
- Multiple graphs and number data points
- Inflation table data from 1980 to the current year
- Links to go to other related pages
2. Price inflation of objects
In this area, in2013dollars targets price inflation for {object} which is informational in nature.
The programmatic pages generated under "price inflation of objects" would be considered blog post type.
Now we can check out some example pages in this area, and how much organic traffic they get every month:
| Example page | Monthly organic traffic |
|---|---|
| Price Inflation for Housing | 1.7k |
| Price Inflation for Gas | 1.4k |
| Price Inflation for Ground Beef | 1.2k |
Price inflation of objects Data Points
A few data points that in2013dollars uses on these programmatically generated pages are:
- A description title and a quick answer of the topic
- Price comparison of data points and chart of the commodity
- Price history table of the commodity
- Buying power table
- A detailed description of everything in a blog post style
And that is how in2013dollars uses programmatic pages to generate 202.8k organic traffic every single month.