Retool: Programmatic SEO Case Study
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
Retool correctly understands how people search and has created multiple pages targeting highly transactional keywords. All the pages are well designed and the website receives more than 90k monthly visitors through programmatic SEO.
Retool Overview
Retool is a low-code platform that helps teams quickly build custom internal tools for their business operations. Retool allows developers to easily create powerful tools such as custom apps, dashboards, admin panels, and more, without the need for extensive programming knowledge. The platform is designed to save time and resources by enabling teams to quickly build the tools they need, rather than starting from scratch.
Retool has implemented the techniques of programmatic SEO in the following area(s).
1. Integration pages
In this area, Retool targets build internal tools with {medium} which is informational and commercial in nature.
The programmatic pages generated under "integration pages" would be considered landing page type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Build internal tools with Firestore | 75 |
| Build internal tools with DynamoDB | 54 |
| Build internal tools with Salesforce | 47 |
Integration pages Data Points
A few data points that Retool uses on these programmatically generated pages are:
- A descriptive title of the page
- A detailed description of the possible integration
- A clear call to action button
- A screenshot showing the highlight of the integration
- Different ways the integration can be used
2. Usecase pages
In this area, Retool targets build a {use case} which is commercial in nature.
The programmatic pages generated under "usecase pages" would be considered landing page type.
Now we can check out some example pages in this area, and how much organic traffic they get every month:
| Example page | Monthly organic traffic |
|---|---|
| Build a custom Firebase console | 77 |
| Build a front-end for your SQL database | 58 |
| Build React UI | 56 |
Usecase pages Data Points
A few data points that Retool uses on these programmatically generated pages are:
- A title of the tool
- A detailed description of the tool
- Clear looking CTAs
- A screenshot showing the highlight of the tool
- Features and different possibilities with the tool
And that is how Retool uses programmatic pages to generate 97k organic traffic every single month.