Make: Programmatic SEO Case Study
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
Make has applied the techniques of programmatic SEO to create multiple set of pages that their potential users search for, much like Zapier. Their landing pages are simple with very clear call to action buttons. Also, they have done a great job at interlinking pages.
Make Overview
Make is a visual platform that enables individuals, teams, and enterprises across all industries to design, build, and automate tasks and workflows, as well as apps and systems, without the need for coding skills. With Make, users can automate repetitive tasks, streamline workflows and create custom apps and systems to fit their specific needs.
Make has implemented the techniques of programmatic SEO in the following area(s).
1. Apps integration pages
In this area, Make targets connecting {app} on make which is transactional in nature.
The programmatic pages generated under "apps integration pages" would be considered landing page type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Connecting GroupMe on Make | 6.1k |
| Connecting Google Contacts on Make | 1.6k |
| Connecting ClickUp on Make | 1.1k |
Apps integration pages Data Points
A few data points that Make uses on these programmatically generated pages are:
- A title of the possible integration
- A description of the integration
- Clear looking CTAs
- Different available modules for integration
- Apps Make can be connected to and some popular workflows
2. Task template
In this area, Make targets {task} with {app} which is commercial in nature.
The programmatic pages generated under "task template" would be considered landing page type.
Now we can check out some example pages in this area, and how much organic traffic they get every month:
Task template Data Points
A few data points that Make uses on these programmatically generated pages are:
- A title describing the current task
- A small description of the task
- Clear looking CTA
- List of modules to create workflows
- Similar integration templates for inspiration
And that is how Make uses programmatic pages to generate 160k organic traffic every single month.