Calendly has programmatically generated separate pages for all the platforms, apps, and tools that it supports.
For example, if you're searching for Calendly integration with Outlook then they already have a page where everything is explained in detail. How convenient!
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Calendly is a software company that offers a business communication platform for teams to schedule, prepare and follow up on external meetings. The platform make scheduling meetings easy and efficient by eliminating the need for back-and-forth emails, and providing an easy-to-use interface for scheduling, rescheduling and canceling meetings. Calendly also provides a variety of features such as team scheduling, calendar integrations, and a customizable form to collect additional information from attendees.
Calendly has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
1. Scheduling integration
In this area, Calendly targets {software} scheduling integration which is informational and commercial in nature. The programmatic pages generated under "scheduling integration" would be considered landing page type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Salesforce schedulling integration | 509 |
| Zoom schedulling integration | 462 |
| Outlook schedulling integration | 241 |
Data Points
A few data points that Calendly uses on these programmatically generated pages are:
- A title in the form of Calendly + {app}
- Clear call to action buttons
- A detailed overview of the page
- A list of features and benefits
- Types of integrations possible
And that is how Calendly uses programmatic pages to generate 1.1 million organic traffic every single month.
Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.