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Make: Programmatic SEO Case Study

Make has applied the techniques of programmatic SEO to create multiple set of pages that their potential users search for, much like Zapier.

Their landing pages are simple with very clear call to action buttons. Also, they have done a great job at interlinking pages.

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Make Overview

Make is a visual platform that enables individuals, teams, and enterprises across all industries to design, build, and automate tasks and workflows, as well as apps and systems, without the need for coding skills. With Make, users can automate repetitive tasks, streamline workflows and create custom apps and systems to fit their specific needs.

Make has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Apps integration pages

In this area, Make targets connecting {app} on make which is transactional in nature. The programmatic pages generated under "apps integration pages" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Connecting GroupMe on Make 6.1k
Connecting Google Contacts on Make 1.6k
Connecting ClickUp on Make 1.1k
Make area Apps integration pages screenshot
Apps integration pages on Make

Data Points

A few data points that Make uses on these programmatically generated pages are:

2. Task template

In this area, Make targets {task} with {app} which is commercial in nature. The programmatic pages generated under "task template" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Create an Event Ticketing system with Google Sheets, Google Docs & Barcodes 25
Automatically translate new Telegram messages with Google Translate 23
Automatically translate new Discord messages with Google Translate 21
Make area Task template screenshot
Task template on Make

Data Points

A few data points that Make uses on these programmatically generated pages are:

And that is how Make uses programmatic pages to generate 160k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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