MentorCruise: Programmatic SEO Case Study

Just like social media platforms like LinkedIn and Twitter, MentorCruise has created profile pages for all individuals as well as separate collection pages for all categories in which people search for mentors and coaches.

The receives ~30k monthly organic traffic, but it's growing fast.

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MentorCruise Overview

MentorCruise is an online platform that connects individuals with highly-vetted mentors and industry professionals to help them advance their careers. The platform aims to make mentoring easier, fairer and more effective by providing a transparent and accessible way for people to find and connect with mentors.

MentorCruise has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Find mentor and mentoring

In this area, MentorCruise targets find a {niche} mentor and mentoring which is informational and commercial in nature. The programmatic pages generated under "find mentor and mentoring" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Find a Startup mentor and mentoring 69
Find a Engineering mentor and mentoring 63
Find a UX Design mentor and mentoring 51
MentorCruise area Find mentor and mentoring screenshot
Find mentor and mentoring on MentorCruise

Data Points

A few data points that MentorCruise uses on these programmatically generated pages are:

2. Find coach and coaching

In this area, MentorCruise targets Find a {niche} coach and coaching which is informational and commercial in nature. The programmatic pages generated under "find coach and coaching" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Find a Digital Marketing coach and coaching 68
Find a Startup coach and coaching 59
Find a Software Engineering coach and coaching 49
MentorCruise area Find coach and coaching screenshot
Find coach and coaching on MentorCruise

Data Points

A few data points that MentorCruise uses on these programmatically generated pages are:

3. Mentor profile

In this area, MentorCruise targets {mentor name} {skill} mentor which is informational and transactional in nature. The programmatic pages generated under "mentor profile" would be considered landing page type.

Finally, lets dive into the example pages in this area, to see how much traffic they get for this section:

Example page Monthly organic traffic
Kamal S Flutter Mentor 41
Kerwell Liao UX Research Mentor 35
Greg Mitten Java Mentor 33
MentorCruise area Mentor profile screenshot
Mentor profile on MentorCruise

Data Points

A few data points that MentorCruise uses on these programmatically generated pages are:

And that is how MentorCruise uses programmatic pages to generate 33.2k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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