moveBuddha: Programmatic SEO Case Study

You will be super impressed by the quality of their programmatically generated pages - they are super detailed and customized for each location.

And that's the secret of consistently receiving more than 60k monthly organic traffic with high transactional intent.

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moveBuddha Overview

MoveBuddha is a website that helps individuals and businesses compare and book moving services. It provides a platform for users to get quotes from multiple moving companies, read reviews and compare prices. It also offers helpful moving guides and resources to make the moving process more efficient and stress-free.

moveBuddha has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Popular routes

In this area, moveBuddha targets {place 1} to {place 2} which is informational and transactional in nature. The programmatic pages generated under "popular routes" would be considered blog post type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
North Carolina to Tennessee 595
North Carolina to Nashville, TN 316
California to Texas 265
moveBuddha area Popular routes screenshot
Popular routes on moveBuddha

Data Points

A few data points that moveBuddha uses on these programmatically generated pages are:

2. Best moving companies

In this area, moveBuddha targets best moving companies in {location} which is transactional in nature. The programmatic pages generated under "best moving companies" would be considered blog post type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Best movers in San Francisco 54
Best movers in Chicago 44
Best overs in Las Vegas 44
moveBuddha area Best moving companies screenshot
Best moving companies on moveBuddha

Data Points

A few data points that moveBuddha uses on these programmatically generated pages are:

And that is how moveBuddha uses programmatic pages to generate 63k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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