Nomadlist: Programmatic SEO Case Study

If you like traveling as a digital nomad, Nomadlist is one of the most useful websites on the internet. It has everything that you would want to know about a place to visit/stay.

And it's entirely a programmatically generated website. There are more than 24,000 pages indexed in Google that you can learn a lot from.

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Nomadlist Overview

NomadList is a website that helps digital nomads find the best places to live and work remotely by providing data on cost of living, internet speed, weather, and other metrics. The company aims to assist remote workers and startups that work remotely in finding the best locations to live and work based on their needs and preferences.

Nomadlist has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Cost of Living

In this area, Nomadlist targets cost of living in {place} which is informational in nature. The programmatic pages generated under "cost of living" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Cost of Living in Mexico City 127
Cost of Living in Buenos Aires 84
Cost of Living in Lisbon 83
Nomadlist area Cost of Living screenshot
Cost of Living on Nomadlist

Data Points

A few data points that Nomadlist uses on these programmatically generated pages are:

2. Best Places to Live

In this area, Nomadlist targets best places to live in {location} which is informational in nature. The programmatic pages generated under "best places to live" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Best Places to Live in Europe 198
Best Places to Live in Africa 116
Best Places to Live in North America 112
Nomadlist area Best Places to Live screenshot
Best Places to Live on Nomadlist

Data Points

A few data points that Nomadlist uses on these programmatically generated pages are:

And that is how Nomadlist uses programmatic pages to generate 50k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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