Retool: Programmatic SEO Case Study

Retool correctly understands how people search and has created multiple pages targeting highly transactional keywords.

All the pages are well designed and the website receives more than 90k monthly visitors through programmatic SEO.

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Retool Overview

Retool is a low-code platform that helps teams quickly build custom internal tools for their business operations. Retool allows developers to easily create powerful tools such as custom apps, dashboards, admin panels, and more, without the need for extensive programming knowledge. The platform is designed to save time and resources by enabling teams to quickly build the tools they need, rather than starting from scratch.

Retool has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Integration pages

In this area, Retool targets build internal tools with {medium} which is informational and commercial in nature. The programmatic pages generated under "integration pages" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Build internal tools with Firestore 75
Build internal tools with DynamoDB 54
Build internal tools with Salesforce 47
Retool area Integration pages screenshot
Integration pages on Retool

Data Points

A few data points that Retool uses on these programmatically generated pages are:

2. Usecase pages

In this area, Retool targets build a {use case} which is commercial in nature. The programmatic pages generated under "usecase pages" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Build a custom Firebase console 77
Build a front-end for your SQL database 58
Build React UI 56
Retool area Usecase pages screenshot
Usecase pages on Retool

Data Points

A few data points that Retool uses on these programmatically generated pages are:

And that is how Retool uses programmatic pages to generate 97k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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