VEED has brilliantly created several small tools targeting their potential customers. They are using "engineering as marketing" technique by creating hundreds of free tools that people often search for.
The company was founded in 2017 only, but their organic search traffic growth has been exponential with the help of programmatic SEO.
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VEED is an online video editing platform that allows users to easily create professional-quality videos without the need for expensive software or specialized training. With VEED, users can quickly trim, cut, and splice together video clips, add music and voiceovers, and even include text overlays and visual effects.
VEED has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
1. Tools pages
In this area, VEED targets {utility tool name} which is transactional in nature. The programmatic pages generated under "tools pages" would be considered landing page type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Video Compressor | 114.2k |
| Free Online Video Editor | 90.7k |
| Audio to Text | 13.2k |
Data Points
A few data points that VEED uses on these programmatically generated pages are:
- A detailed description of the tool
- A small 3-step how-to section
- A video tutorial showing how to use the tool
- A list of frequently asked questions about the tool
- A section showing similar tools and related blog posts
2. Video maker pages
In this area, VEED targets {utility tool} maker which is transactional in nature. The programmatic pages generated under "video maker pages" would be considered landing page type.
Now we can check out some example pages in this area, and how much organic traffic they get every month:
| Example page | Monthly organic traffic |
|---|---|
| Photo Video Maker | 11.3k |
| Meme Maker | 4.4k |
| Lyric Video Maker | 3.7k |
Data Points
A few data points that VEED uses on these programmatically generated pages are:
- A detailed description of the tool
- Some pre-built templates to use instantly
- A 3-step how-to guide for the tool
- A frequently asked questions section
- A section showing testimonials from their users
And that is how VEED uses programmatic pages to generate 3.5 million organic traffic every single month.
Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.