Tripadvisor generates well over 226 million organic traffic every month and has beyond 75 million pages indexed in Google.Full Tripadvisor case study
On this page you will find a huge list of 20 programmatic SEO examples and case studies that will give you real-world applications of how each company is using programmatic SEO and diving into the details of what they are doing and exactly how they are doing it.
You can click any of these programmatic SEO examples to view a detailed analysis of how they were able to scale their organic traffic very effectively using programmatic SEO tecniques.
I find examples of programmatic SEO to be very useful not only for ideas on how to implement on your own projects but also as a source of inspiration.
Often I'll see an example of a company using programmatic SEO that I think is completely unique and genius - and this inspires me to find other unique and genius ways that I can use pSEO too.
Examples of Businesses Using Programmatic SEO
Airtable did a great job by programmatically creating 1000s of high-quality pages targeting templates-related and other keywords.Full Airtable case study
Canva generates beyond 100 million organic traffic every month and there are a lot of things to learn from them.Full Canva case study
Enhancv has done a great job targeting keywords that their potential users search for and generating ~100k organic traffic every single month.Full Enhancv case study
Retool gets around 100k monthly organic traffic through programmatically generated pages, learn how and what it does.Full Retool case study
Product Hunt is a well-known site among the creator community, but well-known enough for its excellent programmatic SEO implementation.Full Product Hunt case study
Make (formerly Integromat) has thousands of different apps integration pages, much like Zapier. There is a lot to learn from their pSEO strategy.Full Make case study
You will be super impressed by the quality of their programmatically generated pages – they are super detailed and customized for each location.Full moveBuddha case study
Learn how VEED is able to generate 3.5 million monthly organic traffic by using the techniques of programmatic SEO.Full VEED case study
Looking to learn programmatic SEO from scratch?
Check out the full course, that teaches you everything you need to get started building programmatic SEO projects - with code, no-code, or AI content.View the course →
DelightChat smartly targets its potential customers by creating separate pages for Shopify apps of different categories that it supports.Full DelightChat case study
Much like G2, Payscale manages to showcase a lot of data in a beautiful and meaningful format by using programmatic SEO.Full Payscale case study
MentorCruise is a growing mentoring and coaching platform that has used pSEO to create separate pages for each category.Full MentorCruise case study
Calendly receives 1.1 million monthly organic traffic by programmatically creating separate pages for different programs, apps, and tools it supports.Full Calendly case study
The programmatically generated pages might look like simple blog posts, but they are remarkable with embedded charts and tables. A lot to learn from.Full in2013dollars case study
Wise has created 1000s of pages for people who search for SWIFT numbers & other similar things about banks. And tries to make them start using Wise.Full Wise case study
Kapwing mostly targets creators and gamers, and they are doing an outstanding job with that. They have implemented a solid pSEO strategy.Full Kapwing case study
The greatest website for all the digital nomads out there and a great example of pSEO with over 24000 pages indexed in Google.Full Nomadlist case study
Learn how Zapier is able to generate 2.6 million monthly organic traffic by using the techniques of programmatic SEO.Full Zapier case study
Failory is probably the most talked about programmatic SEO example, learn how they generate more than 100k monthly organic traffic.Full Failory case study
If you’re researching software, it’s nearly impossible to not come across G2’s website, which receives well over 6 million organic monthly visitors.Full G2 case study