Payscale
Much like G2, Payscale manages to showcase a lot of data in a beautiful and meaningful format by using programmatic SEO.
Full Payscale case studyOn this page, I will be examining a selection of websites that have implemented programmatic SEO strategies and diving into the details of what they are doing and how they are doing it. I will be conducting a pSEO strategy analysis of these websites to better understand the successes and challenges of their programmatic SEO efforts.
These examples will help you have a more in-depth understanding of what it takes to implement a successful programmatic SEO strategy and how to apply these lessons to your own website.
So let’s get started!
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
Airtable
Airtable did a great job by programmatically creating 1000s of high-quality pages targeting templates-related and other keywords.
Full Airtable case studyRetool
Retool gets around 100k monthly organic traffic through programmatically generated pages, learn how and what it does.
Full Retool case studyProduct Hunt
Product Hunt is a well-known site among the creator community, but well-known enough for its excellent programmatic SEO implementation.
Full Product Hunt case studyWise
Wise has created 1000s of pages for people who search for SWIFT numbers & other similar things about banks. And tries to make them start using Wise.
Full Wise case studyNomadlist
The greatest website for all the digital nomads out there and a great example of pSEO with over 24000 pages indexed in Google.
Full Nomadlist case studyTripadvisor
Tripadvisor generates well over 226 million organic traffic every month and has beyond 75 million pages indexed in Google.
Full Tripadvisor case studyZapier
Learn how Zapier is able to generate 2.6 million monthly organic traffic by using the techniques of programmatic SEO.
Full Zapier case studyFailory
Failory is probably the most talked about programmatic SEO example, learn how they generate more than 100k monthly organic traffic.
Full Failory case studyMake
Make (formerly Integromat) has thousands of different apps integration pages, much like Zapier. There is a lot to learn from their pSEO strategy.
Full Make case studyCanva
Canva generates beyond 100 million organic traffic every month and there are a lot of things to learn from them.
Full Canva case studyG2
If you’re researching software, it’s nearly impossible to not come across G2’s website, which receives well over 6 million organic monthly visitors.
Full G2 case studyKapwing
Kapwing mostly targets creators and gamers, and they are doing an outstanding job with that. They have implemented a solid pSEO strategy.
Full Kapwing case studyCalendly
Calendly receives 1.1 million monthly organic traffic by programmatically creating separate pages for different programs, apps, and tools it supports.
Full Calendly case studyDelightChat
DelightChat smartly targets its potential customers by creating separate pages for Shopify apps of different categories that it supports.
Full DelightChat case studyMentorCruise
MentorCruise is a growing mentoring and coaching platform that has used pSEO to create separate pages for each category.
Full MentorCruise case studymoveBuddha
You will be super impressed by the quality of their programmatically generated pages – they are super detailed and customized for each location.
Full moveBuddha case studyin2013dollars
The programmatically generated pages might look like simple blog posts, but they are remarkable with embedded charts and tables. A lot to learn from.
Full in2013dollars case studyVEED
Learn how VEED is able to generate 3.5 million monthly organic traffic by using the techniques of programmatic SEO.
Full VEED case studyEnhancv
Enhancv has done a great job targeting keywords that their potential users search for and generating ~100k organic traffic every single month.
Full Enhancv case study