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Programmatic SEO Examples

These examples will help you have a more in-depth understanding of what it takes to implement a successful programmatic SEO strategy and how to apply these lessons to your own website.

On this page, I will be examining a selection of websites that have implemented programmatic SEO strategies and diving into the details of what they are doing and how they are doing it. I will be conducting a pSEO strategy analysis of these websites to better understand the successes and challenges of their programmatic SEO efforts.

These examples will help you have a more in-depth understanding of what it takes to implement a successful programmatic SEO strategy and how to apply these lessons to your own website.

So let’s get started!

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

Airtable

Airtable did a great job by programmatically creating 1000s of high-quality pages targeting templates-related and other keywords.

Full Airtable case study

Retool

Retool gets around 100k monthly organic traffic through programmatically generated pages, learn how and what it does.

Full Retool case study

Wise

Wise has created 1000s of pages for people who search for SWIFT numbers & other similar things about banks. And tries to make them start using Wise.

Full Wise case study

Zapier

Learn how Zapier is able to generate 2.6 million monthly organic traffic by using the techniques of programmatic SEO.

Full Zapier case study

Failory

Failory is probably the most talked about programmatic SEO example, learn how they generate more than 100k monthly organic traffic.

Full Failory case study

Make

Make (formerly Integromat) has thousands of different apps integration pages, much like Zapier. There is a lot to learn from their pSEO strategy.

Full Make case study

Canva

Canva generates beyond 100 million organic traffic every month and there are a lot of things to learn from them.

Full Canva case study

G2

If you’re researching software, it’s nearly impossible to not come across G2’s website, which receives well over 6 million organic monthly visitors.

Full G2 case study

Kapwing

Kapwing mostly targets creators and gamers, and they are doing an outstanding job with that. They have implemented a solid pSEO strategy.

Full Kapwing case study

Calendly

Calendly receives 1.1 million monthly organic traffic by programmatically creating separate pages for different programs, apps, and tools it supports.

Full Calendly case study

moveBuddha

You will be super impressed by the quality of their programmatically generated pages – they are super detailed and customized for each location.

Full moveBuddha case study

VEED

Learn how VEED is able to generate 3.5 million monthly organic traffic by using the techniques of programmatic SEO.

Full VEED case study

Enhancv

Enhancv has done a great job targeting keywords that their potential users search for and generating ~100k organic traffic every single month.

Full Enhancv case study