Canva: Programmatic SEO Case Study

Canva is one of the biggest examples of programmatic SEO as it receives more than 100 million monthly organic traffic.

Again, they analyzed what their potential customers/users are searching for and capitalized on that. At the time of writing this, there were more than 190,000 pages were indexed in Google.

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Canva Overview

Canva is a graphic design company that provides an online design tool that allows users to create professional-quality designs without the need for extensive design skills. The platform offers a wide variety of templates, design elements, and tools that can be used to create everything from social media posts and flyers to presentations and infographics. Canva is easy to use and offers a range of design options for users of all skill levels.

Canva has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Creative maker

In this area, Canva targets {creative} maker or builder which is transactional in nature. The programmatic pages generated under "creative maker" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Logo maker 179k
Online resume builder 71k
Photo collage maker 74k
Canva area Creative maker screenshot
Creative maker on Canva

Data Points

A few data points that Canva uses on these programmatically generated pages are:

2. Creative templates

In this area, Canva targets {creative type} templates which is transactional in nature. The programmatic pages generated under "creative templates" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Resume templates 83k
Certificate templates 51k
Business card templates 38k
Canva area Creative templates screenshot
Creative templates on Canva

Data Points

A few data points that Canva uses on these programmatically generated pages are:

3. Business solutions

In this area, Canva targets Canva for {business solutions} which is transactional in nature. The programmatic pages generated under "business solutions" would be considered landing page type.

Finally, lets dive into the example pages in this area, to see how much traffic they get for this section:

Example page Monthly organic traffic
Canva for real estate agents 831
Canva for media and publishing teams 100
Canva for sports teams 100
Canva area Business solutions screenshot
Business solutions on Canva

Data Points

A few data points that Canva uses on these programmatically generated pages are:

And that is how Canva uses programmatic pages to generate 108 million organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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