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Enhancv: Programmatic SEO Case Study

Enhancv has done a great job recognizing the keywords that their potential users search for. It targets thousands of keywords in the categories like resume templates, resume formats, resume examples, CV examples, CV templates, cover letter examples, etc.

Their content is extremely high-quality and there is definitely a lot to learn from them in terms of programmatic SEO.

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Enhancv Overview

Enhancv is a company that provides a platform for creating visually appealing and professionally designed resumes. The platform offers a variety of templates, tools, and resources to help users create resumes that stand out and effectively communicate their qualifications and experience. Additionally, Enhancv offers career coaching and other services to help users with their job search.

Enhancv has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Resume examples

In this area, Enhancv targets {job description} resume examples which is informational in nature. The programmatic pages generated under "resume examples" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Project manager resume examples 1.8k
Product manager resume examples 552
Architect resume examples 536
Enhancv area Resume examples screenshot
Resume examples on Enhancv

Data Points

A few data points that Enhancv uses on these programmatically generated pages are:

2. Resume templates

In this area, Enhancv targets {type} resume templates which is informational in nature. The programmatic pages generated under "resume templates" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Timeline resume templates 334
Simple resume templates 132
Traditional resume templates 100
Enhancv area Resume templates screenshot
Resume templates on Enhancv

Data Points

A few data points that Enhancv uses on these programmatically generated pages are:

And that is how Enhancv uses programmatic pages to generate 90k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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