Failory: Programmatic SEO Case Study

Despite being an extremely new business, Failory implemented the techniques of programmatic SEO so well that it now receives more than 100k organic traffic every single month. They also explained how they implemented the strategy on their website, from which you can learn a lot from.

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Failory Overview

Failory is a company that provides resources and information for entrepreneurs and startups. They offer a variety of content, including interviews with failed startup founders, case studies on failed businesses, and articles on common startup mistakes and how to avoid them. They also provide a startup failure database, which allows users to search for failed startups by industry, location, and other criteria.

Failory has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Startup cemetery

In this area, Failory targets what happened to {startup} which is informational in nature. The programmatic pages generated under "startup cemetery" would be considered blog post type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
What happened to Toys R Us 6.5k
What happened to Vine 2.7k
What happened to Justin.tv 1.4k
Failory area Startup cemetery screenshot
Startup cemetery on Failory

Data Points

A few data points that Failory uses on these programmatically generated pages are:

2. Startups directory

In this area, Failory targets startups in {category} which is informational in nature. The programmatic pages generated under "startups directory" would be considered blog post type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Food and beverage startups 295
Software startups 175
Sports startups 135
Failory area Startups directory screenshot
Startups directory on Failory

Data Points

A few data points that Failory uses on these programmatically generated pages are:

And that is how Failory uses programmatic pages to generate 113k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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