If you're searching for a software or doing a research on software, it's impossible to not come across G2.
They have programmatically created hundreds of thousands of pages that drive millions of organic traffic every month.
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G2 is a website that provides user reviews and ratings for various software products and services, with a focus on business and enterprise software. It allows users to compare products and read real-world reviews from other users to help make informed decisions about which products to use.
G2 has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.
Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.
1. Software comparisons
In this area, G2 targets compare {software 1} and {software 2} which is commercial in nature. The programmatic pages generated under "software comparisons" would be considered landing page type.
Let's take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Compare Asana and monday.com | 2.2k |
| Compare Elead and VinSolutions Connect CRM | 962 |
| Compare Freckle and i-Ready Learning | 567 |
Data Points
A few data points that G2 uses on these programmatically generated pages are:
- A title containing name of both software being compared
- A quick answer and a short description of the comparison
- Logos of both the software
- Feature and pricing comparison as tables of both software
- Links to the individual software review pages
2. Best software/service
In this area, G2 targets best {business area} software or service which is commercial in nature. The programmatic pages generated under "best software/service" would be considered blog post type.
Now we can check out some example pages in this area, and how much organic traffic they get every month:
| Example page | Monthly organic traffic |
|---|---|
| Best recruitment agencies | 28k |
| Best CRM software | 20k |
| Best ERP systems | 21k |
Data Points
A few data points that G2 uses on these programmatically generated pages are:
- A long description of the category
- A list of software in the categories that can be filtered
- A name and logo of each software in the list
- A short description of each software
- Information about users, industries, and marekt segment about each software
And that is how G2 uses programmatic pages to generate 6.6 million organic traffic every single month.
Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.