Product Hunt: Programmatic SEO Case Study

Product Hunt is rarely unknown to anyone in the creator community, it's a big platform of SaaS and other digital products.

Product Hunt has created several programmatic pages that drive hundreds of thousands of monthly organic traffic.

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Product Hunt Overview

Product Hunt is an online platform that helps people discover new products and services. Product Hunt allows users to browse and upvote the best new products and services, and also features a daily newsletter that highlights the most popular products. The platform also offers a variety of resources for makers and entrepreneurs, including a podcast, a job board, and a community forum.

Product Hunt has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Product profile page

In this area, Product Hunt targets {product name} which is informational in nature. The programmatic pages generated under "product profile page" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
OnlyFinder - The OnlyFans Search Engine 2.8k
Factle.app 2.5k
This Person Does Not Exist 2.3k
Product Hunt area Product profile page screenshot
Product profile page on Product Hunt

Data Points

A few data points that Product Hunt uses on these programmatically generated pages are:

2. Product alternatives

In this area, Product Hunt targets {product} alternatives which is informational in nature. The programmatic pages generated under "product alternatives" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Bypass Paywalls alternatives 2.4k
Moviedle alternatives 1.1k
SpyDialer - Reverse Phone Lookup alternatives 889
Product Hunt area Product alternatives screenshot
Product alternatives on Product Hunt

Data Points

A few data points that Product Hunt uses on these programmatically generated pages are:

And that is how Product Hunt uses programmatic pages to generate 666k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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