Tripadvisor: Programmatic SEO Case Study

Tripadvidor has more than 7,00,00,000 pages indexed in Google for different set of keywords they target. Their programmatically generated pages are so well optimized that whatever you search related to hotels, travel, and places; you will be seeing results from Tripadvisor.

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Tripadvisor Overview

Tripadvisor is a travel and tourism company that operates a website and mobile app with user-generated content and reviews of travel-related content. It also includes interactive travel forums. Users can post reviews and opinions of hotels, resorts, flights, vacation rentals, and vacation packages, as well as restaurants and attractions. The company also provides a platform for booking travel and other related services, including booking flights, rental cars, and vacation packages.

Tripadvisor has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Things to do

In this area, Tripadvisor targets things to do in {place} which is informational in nature. The programmatic pages generated under "things to do" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Things to do in Orlando 183k
Things to do in Pigeon Forge 112k
Things to do in Kissimmee 108k
Tripadvisor area Things to do screenshot
Things to do on Tripadvisor

Data Points

A few data points that Tripadvisor uses on these programmatically generated pages are:

2. Best hotels

In this area, Tripadvisor targets best hotels in {location} which is commercial in nature. The programmatic pages generated under "best hotels" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Nashville hotels and places 34k
Fort Lauderdale hotels and places 35k
Las Vegas hotels and places 52k
Tripadvisor area Best hotels screenshot
Best hotels on Tripadvisor

Data Points

A few data points that Tripadvisor uses on these programmatically generated pages are:

And that is how Tripadvisor uses programmatic pages to generate 226 million organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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