Finding head terms

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This lesson outlines strategies and tools for identifying and developing long-tail keywords to enhance programmatic SEO efforts.

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Researching and Finding Keywords for Programmatic SEO

The Challenge of Long-Tail Keywords

Finding suitable long-tail keywords is often the most challenging aspect of programmatic SEO. It requires extensive research, creativity, and out-of-the-box thinking to uncover non-obvious ways potential users or customers might search for solutions.

The key is to strike the right balance between search volume and competition. The ideal long-tail keyword consists of two parts:

  1. A head term (essentially a short-tail keyword)
  2. Modifiers that transform the head term into a repeatable search term

Brainstorming Head Terms

To begin, put yourself in your potential customers' shoes. Consider all the different...

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