in2013dollars: Programmatic SEO Case Study

In2013Dollar has to be the best programmatic SEO example ever. It has simple blog-post style pages but they are super interactive due to embedded charts and tables.

The website is created by a data expert engineer Ian Webster and he has done a great job.

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in2013dollars Overview

In2013dollars is an inflation calculator website that uses official data from the US Consumer Price Index and breaks down inflation by spending category. It allows users to enter any year since 1635 to adjust for inflation and measure changes in purchasing power.

in2013dollars has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Inflation Calculator

In this area, in2013dollars targets Value of {amount} from {past year} to {current year} which is informational in nature. The programmatic pages generated under "inflation calculator" would be considered blog post type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Value of $1 from 2020 to 2023 1.5k
Value of $1 from 2019 to 2023 1.4k
Value of $1 from 1980 to 2023 1.3k
in2013dollars area Inflation Calculator screenshot
Inflation Calculator on in2013dollars

Data Points

A few data points that in2013dollars uses on these programmatically generated pages are:

2. Price inflation of objects

In this area, in2013dollars targets price inflation for {object} which is informational in nature. The programmatic pages generated under "price inflation of objects" would be considered blog post type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Price Inflation for Housing 1.7k
Price Inflation for Gas 1.4k
Price Inflation for Ground Beef 1.2k
in2013dollars area Price inflation of objects screenshot
Price inflation of objects on in2013dollars

Data Points

A few data points that in2013dollars uses on these programmatically generated pages are:

And that is how in2013dollars uses programmatic pages to generate 202.8k organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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