Wise: Programmatic SEO Case Study

If someone wants to send money abroad, Wise discovered what those users search for and created well-crafted landing pages trying to get them to start using Wise for sending money.

And it's working!

By using the techniques of programmatic SEO, Wise is able to generate massive 60+ million organic monthly traffic.

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Wise Overview

Wise is a fintech company that offers low-cost international money transfers and a multi-currency account. Wise provides a range of services to help people and businesses manage their money internationally, including a multi-currency account, a debit card, and a business account.

Wise has implemented the techniques of programmatic SEO in the following area(s). Let's take a look at the case study.

Psssst. Just so you know - this entire section was built using programmatic SEO and this Google Sheet.

1. Currency converter

In this area, Wise targets {currency 1} to {currency 2} which is informational and commercial in nature. The programmatic pages generated under "currency converter" would be considered landing page type.

Let's take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
US Dollar to Indian Rupee 103.9k
US Dollar to Euro 94.1k
US Dollar to Mexican Peso 68.1k
Wise area Currency converter screenshot
Currency converter on Wise

Data Points

A few data points that Wise uses on these programmatically generated pages are:

2. Bank routing number

In this area, Wise targets {bank} routing number which is informational in nature. The programmatic pages generated under "bank routing number" would be considered landing page type.

Now we can check out some example pages in this area, and how much organic traffic they get every month:

Example page Monthly organic traffic
Wells Fargo routing number 42.9k
Chase routing number 28k
Citibank routing number 25.2k
Wise area Bank routing number screenshot
Bank routing number on Wise

Data Points

A few data points that Wise uses on these programmatically generated pages are:

3. Bank SWIFT code

In this area, Wise targets {bank name} bank SWIFT code in the {country} which is informational in nature. The programmatic pages generated under "bank swift code" would be considered landing page type.

Finally, lets dive into the example pages in this area, to see how much traffic they get for this section:

Example page Monthly organic traffic
Chase Bank (Jp Morgan Chase) SWIFT code in the United States 9.5k
Citibank SWIFT code in the United States 1.9k
Wells Fargo Bank SWIFT code in the United States 1.8k
Wise area Bank SWIFT code screenshot
Bank SWIFT code on Wise

Data Points

A few data points that Wise uses on these programmatically generated pages are:

And that is how Wise uses programmatic pages to generate 60.5 million organic traffic every single month.

Take a look at the other examples to see how other companies use programmatic pages to generate organic traffic.

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